Webflow or WordPress: Which Platform Fits Your Organisation?
- brandwit
- 19 hours ago
- 4 min read
Reading time: 6 minutes
When building a new website, you'll quickly face the question: Webflow or WordPress? Both platforms have their strengths. In this article, we compare costs, maintenance and ease of use, so you can make the right choice.
When you're building a new website, or your current site needs an update, you'll quickly face the question: which platform? WordPress has been the standard for years, and rightfully so. But lately, we're getting more and more questions about Webflow or WordPress. What's the difference? And when should you choose which?
In this article, we share our honest perspective on both platforms. No sales pitch, just practical insights from our own experience.
What is Webflow exactly?
Webflow is a website platform that combines design, content management and hosting. Unlike WordPress, you work in a visual editor that shows you exactly how your website looks in real-time. Behind the scenes, Webflow automatically generates clean code.
The platform has been around since 2013 and is now used by more than 300,000 organisations, from small agencies to large companies like Dell and Zendesk.
WordPress: the trusted choice
Let's be honest: WordPress is popular for good reason. About 40% of all websites worldwide run on it. It's flexible, there are thousands of plugins, and virtually any web developer can work with it.
We build WordPress websites ourselves. For many projects, it's still the best choice, especially when you:
Need complex integrations with external systems
Want an extensive webshop with many products
Need specific functionality that's only available through WordPress plugins
Already have a team that's familiar with WordPress
WordPress gives you complete control. You can host it wherever you want, the code is yours, and you're not locked in anywhere.
Where WordPress sometimes falls short
At the same time, we see in practice that WordPress isn't ideal for every organisation. The most common challenges:
Maintenance requires attention. WordPress, your theme and all plugins need regular updates. If you don't do this, you run security risks. We regularly encounter websites where no updates have been done for months or even years — and that's a problem.
Plugins can conflict. The more plugins, the greater the chance that something clashes after an update. This can lead to unexpected issues.
Technical knowledge needed. For maintenance and troubleshooting, you often need someone who understands how WordPress works. Not every organisation has that expertise in-house.
These aren't reasons to write off WordPress. It does mean you need to know what you're getting into.
Webflow approaches several challenges fundamentally differently:
No plugins, no conflicts. Webflow is one integrated system. There are no separate components that can become outdated or clash. Updates happen automatically in the background.
Security included. SSL certificates, security updates and backups are standard parts of the platform. You don't need to think about these separately.
Visual editor for everyone. Adjusting content is possible through a clear interface. Changing texts, uploading images, creating new pages — it can all be done without technical knowledge.
Fast loading times. Webflow sites run on a worldwide network of servers. In practice, this means fast websites, which is good for users and for your visibility in Google.
The question we often get: what about hosting?
A common misconception is that with Webflow you have to host everything with them. That's not entirely true.
The website itself does run on Webflow's infrastructure, that's part of how the platform works. But you can manage your domain name with any hosting provider of your choice. Want a local provider? Or a sustainable host? That's perfectly fine.
You simply set up the DNS records to point to Webflow. You arrange your email separately through the same host. This way you maintain control over your domain with a provider that matches your values.
Our honest opinion
We don't believe in "the best platform". We do believe in the right platform for your situation.
Webflow is a good fit for organisations that:
Don't want to deal with technical maintenance
Want employees or volunteers to manage content themselves
Want a professional, fast website without hassle
Find design freedom important
WordPress remains the better choice when you:
Need complex custom integrations
Want to build a large webshop
Already have a team that knows WordPress
Want complete control over all aspects
Sometimes we recommend WordPress, sometimes Webflow. It depends on what you need, what you can manage yourself, and where you want to be in five years.
Frequently asked questions about Webflow or WordPress
Is Webflow better than WordPress? Not necessarily. Webflow is better for organisations that don't want to worry about technical maintenance. WordPress is better when you need maximum flexibility and control.
Can I keep my domain with my own host? Yes. You can manage your domain name with any hosting provider. Only the website itself runs on Webflow's servers.
Is Webflow suitable for webshops? For small webshops, yes. For extensive e-commerce with many products and complex inventory management, Shopify or WooCommerce (WordPress) is more suitable.
How does SEO work with Webflow? Webflow scores well on SEO. The platform generates clean code and fast loading times, both important factors for search engines.
Can I switch from Webflow to WordPress later? Yes, but it takes work. You can export the code, but you won't take the CMS and visual editor with you.
Not sure which fits your organisation?
We're happy to think along with you. No obligations, just an honest conversation about what works for you.
This article is written based on our practical experience with both platforms. We build both WordPress and Webflow websites and advise based on what fits the situation.
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